COURSE DESCRIPTION: In this course, learn some of the most advanced tactics for promoting business and products that go well beyond SEO. When it comes to online marketing, everyone is so focused on social media marketing and SEO. But what people don't realize is that they can potentially get much more traffic from recommendation algorithms than from SEO.

Learning Objectives:

• The Basics of ‘Intent Match’
• Understanding the Secret Ranking Factor
• Writing Headlines to Influence Intent Match
• Course Introduction
• SEO vs. Recommendation Algorithms
• The Magic of Recommendation Algorithms
• Which Sites Have Recommendation Algorithms
• How to Influence Recommendation Algorithms
• What Websites Look for in Products
• Importance of Total Engagement, Reviews and Review Quality
• Curating Great Reviews and Engagement
• Patience: Algorithms Take Time to Reach Full Potential
• How to Increase 'Signals'
• Advertising to Boost Recommendations
• Recommending Products
• How to Influence the Signals
• SEO Rankings with HTML Tags
• Writing Microformats HTML by Hand
• Schema and HTML Microformats Syntax
• Creating Microformats Code

AVERAGE STUDY TIME: 1-3 HOURS

Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL for Certificate of Advanced Marketing Using Algorithms Proficiency (4CAMRAP) which has been reviewed and approved by the 4ProPlus Educational and Technical Advisory Boards.