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COURSE DESCRIPTION: In this Blogging for business course, learn how to write blogs that generate leads and sales - learn professional modern blog and article writing techniques.
Expand your existing writing skills to incorporate solid SEO techniques to get people to ENGAGE. This course balances good sales and relevant blog copy writing techniques with SEO tricks of the trade to get your copy in front of the right audience for successful marketing campaigns.
Learning Objectives:
- Content marketing principles
- Blogs vs articles
- Identifying a niche audience
- Finding your style
- Preparation tips
- Page setup and flow
- Links and actions
- Additional content
- AIDA copywriting techniques
- Keyword research tools
AVERAGE STUDY TIME: 2-3 HOURS
Completion of this course delivers a 4PRO+ CERTIFICATE OF PROFICIENCY and includes a BADGE/SEAL for the Certificate of Blog and SEO Skills Proficiency (CBSSP) course which has been reviewed and approved by the 4ProPlus Educational and Technical Advisory Boards.
