Our Online Continuing Education programs include the final exam and deliver a dated certificate and professional seal. Optional CE / CME credit for select titles is also included. Browse categories or use the Search products box.
COURSE DESCRIPTION
This Certificate of Health IT Marketing/SEO Proficiency (CHITMSP) course offers training on Health IT Marketing and Search Engine Optimization. It covers different approaches for driving traffic to a healthcare website or blog, weighing pros and cons. The course describes how to achieve SEO through cultivating relationships with high-ranked sites, the need to balance reach with specificity in keywords, and the new opportunities for using social media to improve search rankings. It also warns against expensive SEO shortcuts that search engines increasingly detect and disregard.
COURSE OBJECTIVES:
* Explain SEO in a changing search environment
* Understand the importance of keyword specificity
* Demonstrate how search engines use links to measure quality
* Discuss Strategies for building links organically
* Describe how to build strong relationships with highly ranked sites
* Understand the downside of buying links and other SEO shortcuts
* Examine the growing importance of social media
AUDIENCE: This program is intended as a professional development course of study to understand the significance of SEO Optimization and Marketing in Health IT.
ACCREDITATION: This course is fully accredited for continuing education, CHCIOs, CAHIMs and CPHIMs managers. Click relevant CE button below for credit information.
System requirements: To access 4Medapproved online courseware, you must use IE9+, Chrome 5+, Firefox 17+, Safari 5+, or any browser that supports HTML5